INSPIRED BY FOLK TALES AND LEGENDS

THEY SAY THAT YOU COME TO KNOW A CULTURE AND ITS PEOPLE BY LEARNING THEIR STORIES. WE BELIEVE IT IS IMPORTANT TO PRESERVE AND SHARE THIS CULTURAL HERITAGE. MEXICAN CULTURE FOR ONE, IS RICH IN HISTORY AND TRADITIONS, MANY REFLECTED IN COLORFUL LEGENDS, FABLES AND MYTHS.

MANY OF THESE ARE CENTURIES OLD STORIES, THAT HAVE BEEN PASSED ALONG FROM FARMERS TO JIMADORES, FROM CRAFTSMEN TO ARTISTS.

AS TO MIJENTA’S STORY

WE BELIEVE THAT WHEN THE SUN SECRETLY MEETS WITH THE MOON, THE MOST BEAUTIFUL MAGUEY PLANTS ARE BORN. WHEN THEY GROW, THE FIELDS BLEND WITH THE SKY AND THEY BECOME A MESMERIZING GIFT TO HUMANKIND. FOR CENTURIES, LOVING HANDS OF ANCESTRAL FARMERS CAREFULLY HARVESTED THE PRECIOUS AGAVE AND TURNED IT INTO A MASTERPIECE.

THE “CENTZON TOTOCHTIN” IS A FOLK STORY THAT TELLS THE LEGEND OF MAYAHUEL, THE GODDESS OF THE AGAVE PLANT, AND PATECATL, THE GOD OF PULQUE, WHOSE UNION PRODUCED 400 MISCHIEVOUS RABBITS WITH A TASTE FOR GOOD COMPANY, GOOD SPIRITS AND GOOD TIMES. OUR TEQUILA, LIKE ALL GOOD THINGS IN LIFE, IS MEANT TO BE SHARED.