11 Apr CARBON NEUTRAL
MIJENTA AND ITS FOUNDERS ARE COMMITTED TO SUSTAINABLE PRACTICES THROUGHOUT PRODUCTION AND ENSURING THE COMPANY IS A CARBON NEUTRAL OPERATION
ALL COMPONENTS OF OUR PRODUCTS ARE PURCHASED DIRECTLY FROM MEXICO AND EVERYTHING IS SOURCED SUSTAINABLY, DOWN TO THE PACKAGING, WHICH IS MADE FROM AGAVE WASTE. MIJENTA LOOKS AT EVERY ANGLE AND WORKS WITH VENDORS TO REDUCE WASTE WHEREVER THEY CAN — FOR EXAMPLE, USING A FOLDING TECHNIQUE RATHER THAN GLUE FOR THE BOX.
IN CONJUNCTION WITH MIJENTA’S OWN EFFORTS TO REVERSE ENVIRONMENTAL IMPACT, MIJENTA IS DEDICATED TO HELPING CULTIVATE LONG LASTING PRACTICES FOR BRANDS AND ORGANIZATIONS BEYOND ITS OWN.
WORKING WITH CLIMATE PARTNER, MIJENTA WAS COMPLETELY CARBON NEUTRAL IN 2021, OFFSETTING 706T OF CO2 (EQUIVALENT TO PLANTING 60,000 TREES) THROUGH THE FOREST PROTECTION PROJECT IN CHIAPAS MEXICO. AS WELL AS THE AVOIDANCE AND REDUCTION OF GREENHOUSE GAS EMISSIONS, OFFSETTING IS ALSO A VITAL STEP IN CLIMATE ACTION. WITHOUT OFFSETTING, THE 1.5-DEGREE TARGET OF THE PARIS CONVENTION IS NOT ACHIEVABLE AT PRESENT.
BY INVESTING IN THESE PROJECTS, WE ALSO SUPPORT THE REALIZATION OF THE UN’S SUSTAINABLE DEVELOPMENT GOALS, SUCH AS THE FIGHT AGAINST POVERTY AND THE IMPROVEMENT OF LIVING CONDITIONS IN EMERGING AND DEVELOPING COUNTRIES.
