CITIZEN GOOD

BUILDING SUSTAINABILITY FIRST BRANDS

MIJENTA IS A SUSTAINABLE ARTISANAL TEQUILA FROM THE HIGHLANDS OF JALISCO, MEXICO. THE SPIRIT HAS BEEN CRAFTED BY A PASSIONATE COLLECTIVE WHO BELIEVE IN DOING WELL, BY DOING RIGHT. WE SPOKE WITH ELISE SOM, DIRECTOR OF SUSTAINABILITY AND CO-FOUNDER OF THE BRAND TO FIND OUT MORE ABOUT HOW THEY BOUGHT THIS VISION TO LIFE AND HOW THEY HAVE RETHOUGHT THEIR SUPPLY CHAIN AND PACKAGING WITH A STRONG FOCUS ON POSITIVE IMPACT ON PEOPLE AND PLANET.

CITIZEN GOOD WORK WITH CLIENTS TO BUILD BRANDS THAT PEOPLE ACTIVELY PARTICIPATE IN BECAUSE THEY BELIEVE A PREFERRED FUTURE IS POSSIBLE, TOGETHER. THESE BRANDS DELIVER SUSTAINABLE IMPACT AND PROFIT BASED ON SHARED ENVIRONMENTAL AND SOCIAL GOALS. THEY CALL THEM CITIZEN BRANDS.

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