01 Apr CONSERVATION
CONSERVING GUERRERO’S OCEANS
MIJENTA TEQUILA JOINS FORCES WITH WHALES OF GUERRERO FACILITATING COMMUNITY DRIVEN CONSERVATION IN MEXICO
Mijenta, the award-winning, sustainable and artisanal tequila made in the highlands of Jalisco, announces today that it is joining forces with Whales of Guerrero to help educate and facilitate community driven conservation in the region, laying the groundwork for practices that will bring Guerrero’s oceans back to a healthy balance. The donation made by Mijenta will go towards the monitoring, research and protection of the whales as well as the education of the local community. Through this contribution, Mijenta is helping to cultivate long lasting practices for the wellbeing of the planet and to maintain healthy oceans.
Mijenta and its founders are committed to ensuring the company is a carbon neutral operation and that it extends its dedication to sustainability to other organizations that are looking to build a healthier environment. The Mijenta foundation was created to support local members of the community, therefore, Whales of Guerrero is the perfect organization to partner with and continue spreading awareness and action surrounding sustainability. Whales of Guerrero organizes community driven conservation in the fishing village of Barra de Potosi and the southwest Pacific State of Guerrero, Mexico. Guerrero is a magical place where humpback whales go to reproduce each year and where the organization pioneers a new approach to coastal protection by supporting healthy oceans and marine stewardship through humpback whale research, education, training and conservation programs. The mission of the organization is to transform the relationship between people and nature by creating programs that inspire change and empower one another to commit to community change.
“Mijenta chose to partner with the Whales of Guerrero organization as sustainable, environmental and social issues are at the core of our brand,” says Elise Som, Mijenta’s Co-founder and Director of Sustainability. “We share a same commitment to preserve the environment and to educate key stakeholders on important topics such as marine and land conversation, sustainable tourism and reduction of the carbon footprint. With one whale worth thousands of trees, this is a cause near and dear to our heart.”
From farm to bottle, Mijenta is committed to sustainable practices, minimizing environmental impact, and maximizing the community’s energy efficiency. The brand is built on the desire to maintain nature and all the wonders it has to offer, seeking to reverse environmental impact including the design and production of the Mijenta bottle and its packaging. All paper-related components are made of agave waste and the liquid is produced with zero pesticides or herbicides. The organization actively supports local businesses and communities by purchasing packaging elements from Mexico. As an ongoing mission, Mijenta is helping to cultivate long lasting practices for brands and organizations beyond its own.
“We are very happy to join forces with a company like Mijenta Tequila by teaming up to help this planet that we share with the whales. Gracias Mijenta!” says Ines Saavedra, Head of Communications for Whales of Guerrero.
Earth Day on April 22nd and World Oceans Day on June 8th are reminders that community conservation and education is essential to take steps in healing the planet and all of its living animals for both the near and far future. In light of the recent Netflix documentary “Seaspiracy,” we hope everyone learns about the importance of these organizations that are dedicating their mission to helping the oceans and marine animals.