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What is this Privacy Policy for?


This Privacy Policy helps you understand how Mijenta Tequila, part of the Altos Planos Collective, (“Altos Planos”) collects, stores, uses, shares, and secures your Personal Information when you visit our website and otherwise engage with us online. In this Policy, the terms “company,” ”us,” “we,” and “our” refer to Altos Planos and its affiliates and subsidiaries.


Table of Contents


1. What Information We Collect and How We Collect It
2. How We Use Your Information
3. How We Secure Your Information
4. How We Retain Your Information
5. To Whom We Disclose Your Information
6. Access Restrictions for Those Who Are Underage
7. Do Not Track Requests
8. Legal Disclaimer
9. External Links
10. Updates to the Privacy Policy
11. Questions and Contact Us

1. What Information We Collect and How We Collect It


1.1 Information You Provide Us


The information we collect directly from you may include information that identifies, describes, or is reasonably capable of being associated with you (“Personal Information”). The information you provide is not required to use our site and is always at your election. The categories of Personal Information that you may provide to us include: your email address, name, phone number, social media information, or other contact information.

In addition to the Personal Information you provide us, we also collect information about your use of our website through automated means.

1.2 Information We Automatically Collect




Our website uses cookies, tags, pixels, and similar tracking technologies (“Cookies”) to provide, customize, evaluate, improve, and secure our website and services.


A Cookie is a small piece of text that is placed on your website browser when you visit a website. These include our own first-party Cookies as well as third-party Cookies of our service providers and marketing partners. Some Cookies are only stored temporarily and removed each time you close your web browser. Our website also uses persistent Cookies, which are not deleted when you close your browser and may collect and store data for a set period of time after you’ve left our website. You can find out more about Cookies in general and how they work at Cookiepedia.


How We Use Cookies.


We use Cookies for the following purposes:


  • Website Operation. Cookies help us run our website securely and enable basic functions like page navigation.
  • Performance and Analytics. Cookies help us analyze how you interact with our website. This enables us to monitor and improve our website performance, services, and your experience.
  • Advertisements. Cookies allow us to deliver advertisements that are meaningful to you. Our third party advertising partners may use the Cookies to build a profile of your interests, deliver relevant advertising on other sites, and measure the efficiency of the advertisements.


How to Manage Cookies.


If you wish to prevent Cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain Cookies or notify you when a Cookie is set. If you block Cookies, certain features on our website may not work. For more information on how you can customize your browser’s Cookie setting please visit the link to your web browser below:


  • Google Chrome
  • Safari
  • Internet Explorer
  • Mozilla Firefox


You may opt-out of interest-based advertising in general by visiting the Digital Advertising Alliance’s or Network Advertising Initiative’s websites. You can also turn off ad personalization from Google. We are not responsible for the completeness, effectiveness, or accuracy of any third party opt-out options or programs.

2. How We Use Your Information


We try to keep things simple here when it comes to how we use your Personal Information. To that end, we collect your Personal Information: (i) to improve our products, services and marketing programs; (ii) as part of your participation in a contest we are running; (iii) to contact you; or, (iv) for other purposes with your permission.

3. How We Secure Your Information


Altos Planos uses appropriate and reasonable security measures to secure your Personal Information. While we only collect and use minimal amounts of your Personal Information, it is important to remember that the Internet is not 100% secure. We cannot promise that your use of our website will be completely safe. With this in mind, we recommend that you help us keep your information safe by taking reasonable steps, such as not disclosing your sensitive Personal Information in places that may public.

4. How We Retain Your Information


We aspire to hold on to your information only for as long as you desire. This means we will retain your personal information as long as necessary to fulfill the purposes for which we collected it, including for the purpose of meeting any legal, accounting, or other reporting requirements or obligations. While we do not anticipate needing to retain your information beyond what the period you tell us to, we want you to know all the ways in which your information may persist in extraordinary circumstances.

5. To Whom We Disclose Your Information


We may share your personal information with selected third parties under the following circumstances or as otherwise described in this Privacy Policy:


  • With Service Providers, Contractors, and Agents: We share your information with third party companies who perform services on our behalf, like data analysis, email, and hosting services. These service providers may access your Personal Information and are required to use it solely as we direct, to provide our requested service.
  • With Business Partners: We have agreements with other websites and platforms to drive traffic to our website.
  • After Aggregation/De-identification: We may disclose or use aggregate or de-identified information for purposes other than those explained in this Privacy Policy.
  • With Your Permission: With your consent, we may share information to third parties outside the scope of this Privacy Policy.

6. Access Restrictions for Those Who Are Underage


Our website is intended only for persons 21 years old and up. Age verification is required at the entrance of our website and other prompts may be located within the website. We do not knowingly solicit any information from children or people under the legal drinking age, nor do we knowingly market or otherwise target our websites or its products or services to children or people under the legal drinking age.
If someone under the legal drinking age has provided us with Personal Information by obtaining access in violation of the website access restrictions, please contact us immediately at the e-mail address listed at the bottom of this Privacy Policy so we can immediately remove such information from our records.

7. Do Not Track Requests


As described above, we use cookies to collect information about your internet activity to help us provide you with relevant advertisements, incentives or offers. Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our Site does not recognize “Do Not Track” signals.

8. Legal Disclaimer


Nothing in this Privacy Policy restricts Altos Planos’ ability to:


  • Comply with federal, state, or local laws;
  • Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;
  • Cooperate with law enforcement agencies concerning conduct or activity that the business, service provider, or third party reasonably and in good faith believes may violate federal, state, or local law; or
  • Exercise or defend legal claims.

9. External Links


When you use this website, you may find links to other websites that we don’t own or control. We are not responsible for the content or any other aspect of these third-party sites, including their collection of your Personal Information. We recommend that you review their terms and conditions and privacy policies before proceeding to that site.

10. Updates to this Privacy Policy


We will not retroactively use or share data in a manner that is materially different from this policy without first providing you notice.

11. Questions and Contact Us


If you have questions or concerns regarding this Privacy Policy or the handling of your personal information, please email us at:


Effective Date: August 25, 2020.