DOING WELL BY DOING RIGHT

COMMUNITY AND SUSTAINABILITY RUN CENTRAL TO OUR PHILOSOPHY. WE ARE HUMBLED TO PARTNER WITH SOME OF THE BEST AND BRIGHTEST AT WHAT THEY DO. OUR COMMUNITY AND OUR PEOPLE ARE AT THE CORE OF OUR BRAND. SO MUCH SO, THAT WE NAMED OUR BRAND AFTER THEM. MIJENTA! POR LA GENTE!.

THROUGH THE MIJENTA COMMUNITY FOUNDATION, WE SUPPORT JIMADORES SUCH AS DON JOSÉ AMEZOLA GARCÍA, THIRD GENERATION JIMADOR AND HIS SON, JOSÉ ENRIQUE AMEZOLA MORALES, IN THE PRESERVATION OF THEIR ART AND VOCATION.