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Mijenta Blanco and Reposado tequila bottles
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DOING GOOD

BY DOING RIGHT Scroll

MIJENTA BECOMES THE FIRST TEQUILA TO RECEIVE B CORP CERTIFICATION

ALTOS PLANOS INC., PRODUCER OF AWARD-WINNING, ADDITIVE-FREE AND SUSTAINABLE MIJENTA TEQUILA, PROUDLY ANNOUNCES THAT IT HAS RECEIVED B CORP CERTIFICATION FROM NON-PROFIT ORGANIZATION B LAB. THE ONLY TEQUILA PRODUCER TO RECEIVE THE RECOGNITION TO DATE, THE COMPANY MET OR EXCEEDED THE B IMPACT ASSESSMENT CRITERIA MEASURING AN ORGANIZATION’S SOCIAL IMPACT ACROSS CATEGORIES INCLUDING CORPORATE GOVERNANCE, THE ENVIRONMENT, COMMUNITY, EMPLOYEES AND CUSTOMERS.

 

THE COMPANY’S B CORP CERTIFICATION BUILDS ON MIJENTA’S RECENT ADDITIVE-FREE RECOGNITION FROM TEQUILA MATCHMAKER, WHICH ALSO EMPLOYS RIGOROUS CRITERIA.

BIODIVERSE

WE NEVER USE PESTICIDES OR HERBICIDES

100% POST-CONSUMER RECYCLED PAPER

NOW ESTABLISHED AS A PUBLIC BENEFIT CORPORATION, MIJENTA HAS BEEN COMMITTED TO ACTING RESPONSIBLY SINCE ITS LAUNCH IN SEPTEMBER 2020. FROM INCEPTION, MIJENTA’S OPERATIONS, PROCUREMENT PRACTICES, SOURCING AND PACKAGING HAVE BEEN STRUCTURED TO BE AS ENVIRONMENTALLY RESPONSIBLE AS POSSIBLE WHILE ALSO DELIVERING BENEFITS TO LOCAL COMMUNITIES. FOR INSTANCE:

Our products are carbon neutral

TO DATE, THE COMPANY HAS OFFSET NEARLY 720,000 KILOGRAMS OF CO2THROUGH ITS PARTNERSHIP WITH CLIMATEPARTNER. THESE ACTIONS HAVE SUPPORTED:

CLOUD FOREST PROTECTION AND LOCAL COMMUNITY SUPPORT IN CHIAPAS, MEXICO. THE LONGEST-LASTING PROJECT OF ITS KIND WORLDWIDE, THE INITIATIVE COLLABORATES WITH RURAL COMMUNITIES IN CHIAPAS ON REFORESTATION ACTIVITIES AND SUSTAINABLE FOREST MANAGEMENT TO ENABLE CLIMATE CHANGE MITIGATION, PROMOTE SOCIAL WELFARE BY STRENGTHENING LOCAL CAPACITIES, AND ENCOURAGE THE ESTABLISHMENT OF FOREST SYSTEMS, AGROFORESTRY, AND THE SUSTAINABLE MANAGEMENT OF COMMUNITY FOREST AREAS.

FOREST PROTECTION AND COMMUNITY SUPPORT IN MATAVEN, COLUMBIA. THE LARGEST REDD+ PROJECT IN COLOMBIA, THE INITIATIVE PROTECTS MORE THAN 1.1 MILLION HECTARES OF TROPICAL FORESTS AND WORKS CLOSELY WITH LOCAL COMMUNITIES TO PROVIDE EDUCATION, HEALTHCARE, SANITATION, FOOD SECURITY, NUTRITION, AND OTHER SOCIAL BENEFITS.

CLEAN WIND ENERGY WITH VARIOUS SOCIAL BENEFITS FOR LOCAL COMMUNITIES IN NORTHEAST BRAZIL. THE INITIATIVE FOCUSES ON THE CREATION AND OPERATION OF 14 WIND POWER PLANTS IN THE STATES OF PIAUÍ AND PERNAMBUCO, WHOSE CLEAN AND RENEWABLE ELECTRICITY IS DELIVERED TO THE BRAZILIAN INTERCONNECTED SYSTEM.

Our packaging is eco-friendly

INCLUDING:

LABELS AND NOTE CARDS CREATED LOCALLY IN GUADALAJARA FROM AGAVE WASTE.

BLANCO AND REPOSADO BOXES MADE FROM 100% POST-CONSUMER RECYCLED PAPER AND THOUGHTFULLY DESIGNED TO REQUIRE ONLY A SINGLE STRIP OF NON-TOXIC GLUE AND USE NO COATING OR VARNISH. AÑEJO BOX MADE FROM MATERIAL CERTIFIED BY THE FOREST STEWARDSHIP COUNCIL.

SEALING RING IN THE BOTTLE CAP MADE FROM BIODEGRADABLE MATERIAL.

We never use pesticides or herbicides

TO HELP PRESERVE STRONG AGAVE FOR THE FUTURE:

MIJENTA ENSURES THAT 10% OF THE PLANTS ARE WITH QUIOTE, WHICH ALLOWS GREATER GENETIC VARIATION. IN THE FUTURE, ITS GOAL IS TO ALLOW 20% OF THE AGAVE TO FLOWER.

We work hand-in-hand with local businesses & communities

TO HELP PRESERVE STRONG AGAVE FOR THE FUTURE:

USING EXCLUSIVELY MEXICAN PARTNERS TO SOURCE PACKAGING ELEMENTS, AND WORKING WITH LIKE-MINDED ORGANIZATIONS TO AMPLIFY ITS IMPACT. THIS INCLUDES WHALES OF GUERRERO, A NON-PROFIT THAT ORGANIZES COMMUNITY-DRIVEN CONSERVATION IN THE STATE OF GUERRERO, MEXICO AND THE OCEAN FOUNDATION, TO WHICH MIJENTA DONATED A PORTION OF SALES PROCEEDS DURING EARTH MONTH 2022 TO HELP RESTORE HEALTHY COASTAL ECOSYSTEMS AND SUPPORT UNDERSERVED ISLAND AND COASTAL COMMUNITIES.

THE COMPANY’S B CORP CERTIFICATION BUILDS ON MIJENTA’S RECENT ADDITIVE-FREE RECOGNITION FROM TEQUILA MATCHMAKER, WHICH ALSO EMPLOYS RIGOROUS CRITERIA. MIJENTA TEQUILA’S BLANCO EXPRESSION PRODUCED AT NOM 1412 WAS RECOGNIZED AS CONFIRMED ADDITIVE FREE FOLLOWING AN INTENSIVE EVALUATION PROCESS THAT INCLUDES REVIEW OF CERTAIN PRODUCTION RECORDS, SITE INSPECTION AT THE DISTILLERY AND SAMPLING AT KEY STAGES OF PRODUCTION, INCLUDING COMPARISON OF A SAMPLE TAKEN DIRECTLY FROM THE STILL WITH A RETAIL BOTTLE.

POR LA GENTE

DOING GOOD BY DOING RIGHT

B LAB IS TRANSFORMING THE GLOBAL ECONOMY TO BENEFIT ALL PEOPLE, COMMUNITIES, AND THE PLANET. A LEADER IN ECONOMIC SYSTEMS CHANGE, OUR GLOBAL NETWORK CREATES STANDARDS, POLICIES, TOOLS, AND PROGRAMS FOR BUSINESS, AND WE CERTIFY COMPANIES—KNOWN AS B CORPS—WHO ARE LEADING THE WAY. TO DATE, OUR COMMUNITY INCLUDES 380,000 WORKERS IN OVER 4,500 B CORPS ACROSS 79 COUNTRIES AND 153 INDUSTRIES, AND MORE THAN 150,000 COMPANIES MANAGE THEIR IMPACT WITH THE B IMPACT ASSESSMENT AND THE SDG ACTION MANAGER.

 

TO LEARN MORE, VISIT WWW.BCORPORATION.NET

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