Citizen Good

Building sustainability first brands

Mijenta is a sustainable artisanal tequila from the highlands of Jalisco, Mexico. The spirit has been crafted by a passionate collective who believe in doing well, by doing right. We spoke with Elise Som, Director of Sustainability and co-founder of the brand to find out more about how they bought this vision to life and how they have rethought their supply chain and packaging with a strong focus on positive impact on people and planet.

Citizen good works with clients to build brands that people actively participate in because they believe a preferred future is possible, together. These brands deliver sustainable impact and profit based on shared environmental and social goals. They call them citizen brands.