Mijenta, the award-winning, sustainably produced tequila from the highlands of Jalisco made using only agave, water and yeast, today announced the continuation of its partnership with Women’s Earth Alliance to celebrate Earth Month.
From April 1 through April 30, a portion of Mijenta's sales proceeds will go to support WEA's Regenerative Agriculture & Health Accelerator program in Mexico. During this period, Mijenta will donate to WEA $1.00 from each bottle depleted to help fund this initiative.
“It is incredibly inspiring to see the women leading these organizations making such a transformative impact on their communities,” said Ana María Romero, Mijenta’s Maestra Tequilera. “From agriculture, to environmental preservation, to women’s rights and indigenous rights, the issues addressed by these organizations are vitally important and we are grateful for WEA’s tireless efforts to help their work thrive.”
"We are deeply grateful for Mijenta’s partnership in empowering women environmental leaders in Mexico,” said Daniela Perez, WEA’s North America and Pacific Program Director. “Their commitment to environmental justice strengthens our work and amplifies the voices of women driving sustainable solutions. Together, we are building a more just and resilient future.”
Perez continued: “As Lilia Heber Perez, leader of the collective Poj Kaa and the Organization of Ayuujk Women, beautifully said: *‘2024 was a seed year, where we planted trust and relationships. Now, together, we have taken root. Our seed has grown, and 2025 will be the time to decide where we want to direct our nutrients, and what leaves we want to sprout. We want our projects to strengthen from the land, with our voices, our own hands, and in collaboration with other collectives that also fight and dream.’”
“When we launched Mijenta, one of our founding principles was to support local communities, and I am incredibly proud that our partnership with WEA has helped to deliver on that promise,” said Elise Som, Mijenta Co-Founder and Director of Sustainability. “I am extremely impressed by the women driving these movements, and applaud WEA on choosing to partner with groups touching on a wide range of issues that communities across Mexico face every day. We look forward to continuing to help them make a positive impact through our Earth Month campaign.”
Building on 18 years of global experience, WEA’s Regenerative Agriculture & Health Accelerator brings together women leaders working at the intersection of land, health, and gender. Uplifting women’s leadership, entrepreneurship, and environmental impact within the regenerative food and health sectors, the Regenerative Agriculture & Health Accelerator invests in women-led initiatives so their solutions can scale, replicate, and reach a global audience.
Since announcing the initial grant recipients last year, WEA’s Mexico Program Leads are continuing to expand and accelerate their work. In partnership with WEA, these organizations are advancing community education, safeguarding the production of traditional crops, ensuring access to the market for women in agroecology, and protecting Mexico's precious biodiversity. With Mijenta’s support, WEA has provided funding to the following projects in Mexico:
· Mujeres de la Tierra, Mujeres de la Periferia is an Indigenous women’s collective in Milpa Alta, an area on the outskirts of Mexico City. With WEA’s support, the organization has begun construction on its Escuelita de la Tierra, which will create a space that fosters sustainable practices, where women and their communities can grow their own food and care for the land.
· Sirenas de Mexico is a new collective dedicated to promoting gender equity while protecting Mexico’s precious ocean ecosystems. With WEA’s support, the group has expanded its work to equip women divers with skills and tools to conduct kelp and coral reef monitoring off the coast of Baja California and Quintana Roo to help protect these critical ecosystems.
· Poj Kää works within the Indigenous Ayuujk community of Tlahuitoltepec, in the Sierra Mixe in Oaxaca, increasing access to traditional Indigenous knowledge in agriculture and medicine, promote biodiversity, and ensure an equitable, sustainable society. Through participatory workshops, Poj Kää supports Ayuujk women, girls, and young people to learn about agro-ecology, medicinal plants, and land rights.
· Las Cañadas Bosque de Niebla is an agroecological cooperative in Veracrúz that hosts courses and apprentice programs to enable community members to learn about and adopt sustainable and regenerative agriculture practices, including to date conserving 260 hectares of cloud forest.
· AfroCaracolas advances the rights of Black and Afro-Mexican women through an intersectional lens, focusing on political participation, economic autonomy, Afro-centric narratives, reproductive rights, and environmental justice. In partnership with WEA, they launched an ecological aquaponics tilapia farm and program, providing Afro-Mexican fisherwomen with a sustainable income source and greater independence.
· Unión de Pueblos de Morelos (UPM) organizes with rural campesinos to help improve crop production and boost local economies — while ensuring that women’s participation in farming and food production leads to their increased economic autonomy.
For more information and updates, please visit mijenta-tequila.com and www.womensearthalliance.org or follow Mijenta Tequila on Instagram at www.instagram.com/mijentatequila and WEA at www.instagram.com/womensearthalliance.