Mythology

MYTHOLOGY

THE STORY BEHIND OUR SYMBOL

At the heart of Mijenta is an ancient tale.

In Mexican mythology, Mayahuel, the goddess of agave, and Patecatl, the god of fermentation, gave rise to the Centzon Totochtin, four hundred rabbits known for their playful spirit and love of good company. They became a symbol of celebration, community, and the many expressions of joy found in agave.

Mijenta’s logo draws from this legend, honoring togetherness and the shared moments that unfold with every pour.

THE SPIRIT OF AGAVE
The source of abundance and craft
THE SUN AND THE MOON
Where balance gives rise to agave
THE FOUR HUNDRED RABBITS
A symbol of joy, spirit, and celebration

LEGENDS IN EVERY POUR

Long before tequila was poured, the land told stories.

In the fields of Jalisco, ancient myths spoke of harmony between earth and sky. One legend tells of the sun meeting the moon, giving rise to the most beautiful maguey plants. As they matured, the agave fields blended with the horizon, a gift shaped by nature and time.

For generations, ancestral farmers tended these plants with patience and care, transforming agave into something meant to be shared and respected. Mijenta is born from this lineage, honoring the stories that shaped tequila long before us.