To commemorate Hispanic Heritage Month and Día de los Muertos, Mijenta Tequila, the award-winning, sustainable and additive-free tequila from the highlands of Jalisco, today announced that it is partnering with Women’s Earth Alliance (WEA), which empowers women’s leadership to protect the environment, end the climate crisis, and ensure a just, thriving world.
From September 15 through November 2, a portion of Mijenta’s sales proceeds will go to support WEA’s upcoming initiative in Mexico, which will uplift women’s leadership, entrepreneurship, and environmental impact within the agriculture sector. During this period, Mijenta will donate $1.00 from each bottle sold to WEA to help fund this initiative, with a guaranteed minimum donation of $3,500.
“Elevating, encouraging and empowering female leaders here in Mexico is a mission that is extremely close to my heart, and I am incredibly proud that Mijenta is able to support the vital work of Women’s Earth Alliance,” said Ana María Romero, Mijenta’s Maestra Tequilera. “As a tequila producer, we believe supporting those who work the land, harvest agave and pass down the traditions of our community is critical. Through this partnership, we are thrilled to contribute to building the next generation of leaders working to address the structural, environmental and economic challenges that many women in the agricultural industry face on a daily basis.”
“Investing in women’s leadership is investing in entire communities, and it will ensure that we are creating a more equitable and livable future for all. We’re excited to be in partnership with Mijenta, the first and only tequila producer to receive B Corp certification to date, to support leaders on the ground. In Mexico, women are leading change in their communities, creating resilient food systems, innovating agricultural practices, addressing inequality, protecting land rights, saving seeds, and preserving food traditions. When we invest in their leadership, not only do people benefit but the land benefits as well. We are following their lead and watching their seeds of resiliency grow,” said Daniela Perez, WEA’s North America/Pacific Program Director.
Mijenta, which launched its first expression in September 2020 and has grown quickly across the U.S. and international markets, is dedicated to supporting local communities and promoting sustainable practices.
“As a company, we have a strong set of core values and seek to partner with like-minded organizations to create a positive, lasting impact,” said Elise Som, Mijenta Co-founder and Director of Sustainability. “We want our business to help others thrive, which is why we are thrilled by this opportunity to partner with such an important and visionary organization as Women’s Earth Alliance. Through their support for female leaders in Mexico and across the globe, WEA is inspiring transformation that will create a healthier, stronger and more just world for all.”
Women’s Earth Alliance has a longstanding commitment to supporting women in the food and agriculture industry. In 2006, 30 women from 26 countries met in Mexico City to create a framework for transforming the world. Although women make up almost half of the world’s farmers and produce more than half of the world’s food, they own only a small percentage of the land and often have little to no control over the land, farm inputs or distribution of profits from sales of their products. WEA’s previous work in Mexico has included a partnership to help Indigenous women in 4 states across the country secure rights to their traditional lands and protect them from being developed by the Mexican government. The program supported land rights training for an emerging national network of Mexican Indigenous women advocating for their rights to land and property.